De kracht van PR voor sprekers - I See Your Name Everywhere
Omschrijving
Een presentatie over de kracht van PR voor sprekers door Pam Lontos, President PR/PR (USA).
Van 13.00 - 15.00 uur.
Program description:
Ever wonder why some speakers command thousands of dollars for only one appearance? Their schedules are booked solid, and they’re considered experts in their fields. You’ve heard some of them speak and caught wonder why they’re making so much more than you--especially when you’re just as dynamic and your message is as unique. Their secret weapon: They know how to use the power of magazines, newspapers, radio, TV, and social media to advance their careers.
Being the person that newspapers, magazines, radio and TV turn to for expert comments will make you a household name and give you “Top of Mind Awareness.” This is where your name is the first to pop into someone’s mind when they think of your topic area.
Pam Lontos, President of PR/PR, will show you how to go about getting the print media and radio and TV interested in you.
She will show you:
How to get your articles published
How to generate business from your publicity
How to avoid the 10 top publicity mistakes
How to use social media to promote your speaking and sell more books
How to find your “hook”
How to get an editor or writer on the telephone
How to get the media to want your story
How to get your book mentioned on radio or television or in print
How to get journalists to quote you as an expert
How to use your publicity in a press kit you send to meeting planners
How to write press releases
Come ready to discover how to make publicity work for you.
Pam Lontos is founder and president of PR/PR in Orlando, FL, a public relations firm that specializes in speakers, authors and experts. She is the author of I See Your Name Everywhere: Leverage the Power of the Media to Grow your Fame, Wealth and Success. Pam is a past vice president for Disney’s Shamrock Broadcasting and she knows what it takes to successfully promote you.
Her clients are featured in the Wall Street Journal, Time, Cosmopolitan, Reader’s Digest, CNN, USA Today, and in numerous trade journals, e-zines and radio shows.
Her clients include Brian Tracy, Jason Jennings, best-selling author of Less Is More, and LeAnn Thieman, author of Chicken Soup for the Caregiver’s Soul.
