Module SprekeR: Expensive cookies taste better

Datum: maandag 8 mei 2017
Plaats:Utrecht, Nederland
Initiatief:Judith Moonen

Wie kwamen er

Gijs HillmannGijsbrecht Daniëlle RegnerijDaniëlle Hans de Graaf - Brain TweakerHans Frowa SchuitemakerFrowa Mieke CoupéMieke Erik MathlenerErik Adriaan WagenaarAdriaan Katja SchleicherKatja Paul ter WalPaul Bianca KroonBianca Marcel HarmsenMarcel Lilian van der GugtenLilian audrey hammaudrey Tom SligtingTom

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Price negotiations for speakers, coaches and consultants

Some speakers seem to know no boundaries, when it comes to their fees. Whereas others feel always under price-pressure. But why do they think so differently? And what’s even more important: How do you break out of the negative price-spiral and join the fee-winners?

It’s simple: learn to think like the expensive colleagues. In the talk you will learn what they do differently. They all have the same mechanisms, thinking patterns and negotiation strategies that can also bring you out of pricing-mediocrity. And by the way: With your price your image increases in the view of your clients at the same time. And that is because expensive cookies taste better than cheap ones.

This Talk pays of immediately - guaranteed!


  • Your fee is a problem of mindset
  • Purchasers are powerless
  • The decision is made already
  • The price is not decisive
  • Expensive cookies and expensive speakers are better

Franziska Brandt-Biesler works as a sales- and negotiation trainer since 2000 with a special focus is on technical sales. As an author she wrote two books on sales: „SMART SELLING B2B - Köpfchen statt Hardcore“ and „So wird verkauft! Werteorientiertes Verkaufen mit den 9 Levels“. Both are published in German. She is currently working on her 3rd book. Franziska Brandt-Biesler also lectures at Lucerne University. She won the International German Training Prize 2012 (bronze).

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